In the early 90's the internet was used for audiences such as ourselves, common people to obtain information. This was a one way system - people who owned the websites distributed content and we either engaged in it or we didn't.
But now there is a new version of the web - web 2.0. We are now able to use websites such as Facebook, YouTube and Wikipedia to distribute our own content and we can do this very easily. This has allowed people to voice their own opinions on content and this in turn means that the producers can change their sites in a way which appeals to us. In a way, this makes us the producers as we are now in control!
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